Account-Based Marketing

The “extremely” or “very” important bucket of your marketing efforts

“ABM isn’t just about knowing which companies to target, but about which decision-makers at those accounts to engage, and how to engage them.”

ABM is perhaps one of the most efficient ways to align sales and marketing.  Effective ABM drives clear business results. Our tactics revolve around personalizing your messaging and communications to specific accounts. Targeted customers are more likely to engage with content that is made specifically to them, and is relevant to their business and stage in the buyer journey. Highly targeted sales and marketing campaigns have always performed better than generic, non-targeted campaigns. With ABM, the goal is to close a single account, which means teams stay focused and work towards the same business goal. For optimum results, all our ABM campaign managers ensure we invest time and resources in knowing how client channels of marketing are being deployed and in aligning closely with the sales team.

171%

increase seen by B2B marketers in
average annual contract value after
implementing their ABM strategy

What We Do

Content Syndication

This is your typical top of the funnel demand. We target your ideal prospect and account profile. We engage them with your compelling content. We monitor their behaviour and interactivity with your content, in order to gain insight into interest and intent.

Marketing Qualified Leads

Creating middle funnel demand requires a different, data-driven approach. It requires to target and engage the right accounts, and the multiple prospective buyers within them exhibiting in-market signals. Marketing Qualified Leads have signaled intent and require deeper engagement. They are best suited for lead qualification teams and further nurturing.

Sales Qualified Leads

Lower funnel demand requires driving quality demand engagement. Majority of our Sales Qualified Leads to translate to Sales and perform exceptionally in the Sales-Enablement department.

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